Bottom Line for Pros (Action Plan)
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Use Safer Choice for routine cleaners; use DfE when you need a disinfectant. That simple rule keeps your specs defensible and your crews safer.
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Vet ingredients with SCIL and keep a short sourcing note in proposals; re-check annually since SCIL updates.
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Ditch vague claims. If you can’t substantiate “non-toxic” or “biodegradable” broadly, don’t use them. Describe the specific, verifiable benefits instead.
Clear Claims, Safer Choices, Happier Clients
Green claims shouldn’t be a guessing game. Stick with Safer Choice for cleaners and DfE for disinfectants, and skip blanket promises like “non-toxic.”
Speak to specifics, like ingredients, performance, and certification, so your message is accurate and defensible. That’s how you protect your crew, reassure clients, and avoid marketing potholes.
From here, keep a simple playbook: link to certifications in proposals, add the FAQ to your website, and train your team on the quick scripts.
When in doubt, verify claims and check the SDS rather than repeating label buzzwords. The result is clear answers, safer choices, and fewer back-and-forths with procurement.
