When it comes to increasing market opportunities for cleaning businesses, one of the most unchallenged limiting factors is geography. Most professional cleaners are not willing or able to drive more than 30 minutes to pick up their supplies and another hour total between houses for the day before they get frustrated, especially if their final clean lands them far from home.
Even though travel time is paid time, most cleaners are savvy enough to know that they make more money cleaning than driving, especially when you factor in tips, and no one is paying them to rush home to their kids at the end of the day (or fix their car when it runs down from all the miles). Opening a satellite location near your ideal worker community can increase recruitment opportunities and expand serviceable territory in one surprisingly affordable two-for-one swoop.
Many cleaning companies operate out of locations as simple as the owner’s garage. Still, as you get to the 200 clients and beyond the mark, a legitimate-sized real office space becomes critical to not only house sufficient supplies but also provide a professional workspace for managerial, sales, and customer service staff (and a less sketchy location for new employees to apply for work).
The good news is that once you have one main office, you really don’t need another one to service an expanded territory, as your sales and customer service team can easily service hundreds of clients from your central office mothership.
Satellite locations really only need to be a receptacle for supplies and a part-time manager in charge of distributing them. If possible, having that manager stay for a few extra hours interviewing, and training staff in that region can help that new territory grow even faster.
Since the needs of the satellite are so few, anything from a small office to even a self-storage unit can work, especially if it is near a laundromat to wash the microfiber towels. If your budget is extremely tight, you can even get away with a Satellite Van, which you load with supplies from your large mothership office and drive out to your new territory to distribute to awaiting cleaners in a public space like a large parking lot.
Ideally, in this scenario, you’ll load up your Satellite crew with several days of supplies so someone only needs to make the trek a couple of days a week.